The best way to deal with failure
- Written by Selin Malkoc, Associate Professor of Marketing, The Ohio State University
Coca-Cola executives Robert C. Goizueta and Donald R. Keough toast cans of 'New Coke' – a product rollout that's considered one of the biggest business blunders of all time.AP Photo/Marty LederhandlerFailure is a part of life, and we make mistakes pretty much every day. How do we cope? Or better yet, how should we cope?

