How advertising shaped Thanksgiving as we know it
- Written by Samantha N. N. Cross, Associate Professor of Marketing, Iowa State University
Libby's continues to fiercely compete with pumpkin pie peddlers Borden’s, Snowdrift and Mrs. Smith's for a place on the Thanksgiving table. Jean BeaufortI have always been intrigued by Thanksgiving – the traditions, the meal, the idea of a holiday that is simply about being thankful.
For my family, Thanksgiving is all about the food....
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