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The Conversation USA

How advertising shaped Thanksgiving as we know it

  • Written by Samantha N. N. Cross, Associate Professor of Marketing, Iowa State University
imageLibby's continues to fiercely compete with pumpkin pie peddlers Borden’s, Snowdrift and Mrs. Smith's for a place on the Thanksgiving table. Jean Beaufort

I have always been intrigued by Thanksgiving – the traditions, the meal, the idea of a holiday that is simply about being thankful.

For my family, Thanksgiving is all about the food....

Read more: How advertising shaped Thanksgiving as we know it

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