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The Conversation USA

Science communicators must consider short-term objectives while keeping their eyes on the prize

  • Written by John C. Besley, Associate Professor of Advertising and Public Relations/Ellis N. Brandt Endowed Chair, Michigan State University
imagePlanning a communication strategy isn't unethical.Have a nice day Photo/Shutterstock.com

Most scientists say they got into science to make the world a better place and recognize this means sharing what they learn with a range of other people. But deciding to engage also means deciding what to communicate, and it’s at this stage that things...

Read more: Science communicators must consider short-term objectives while keeping their eyes on the prize

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