NewsPronto

 
The Times


.

USA Conversation

The Conversation USA

The Conversation USA

Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time

  • Written by Rebecca Corbett, Japanese Studies Librarian and Senior Lecturer in History, University of Southern California
imageMatcha lattes are prepared at a cafe in the Los Feliz neighborhood of Los Angeles in May 2025.Frederic J. Brown/AFP via Getty Images

“Matcha mania” shows no signs of slowing, with global demand pushing “supply chains to the brink,” as Australia’s ABC News reported in July 2025.

The powdered drink retains a massive...

Read more: Green gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time

More Articles ...

  1. AI’s ballooning energy consumption puts spotlight on data center efficiency
  2. No credit history? No problem − new research suggests shopping data works as a proxy for creditworthiness
  3. From intention to impact: 3 ways men in leadership can build equitable workplaces that work for everyone
  4. 65,000 Pennsylvania kids have a parent in prison or jail − here’s what research says about the value of in-person visits
  5. China’s WWII anniversary parade rekindles cross-strait battle over war narrative − and fears in Taiwan of future conflict
  6. ‘What you feel is valid’: Social media is a lifeline for many abused and neglected young people
  7. What is AI slop? A technologist explains this new and largely unwelcome form of online content
  8. How Europe’s deforestation law could change the global coffee trade
  9. Personal power v. socialized power: What Machiavelli and St. Francis can tell us about modern CEOs
  10. Adding more green space to a campus is a simple, cheap and healthy way to help millions of stressed and depressed college students
  11. Turkey and the PKK have made historic moves toward peace – now begins the hard diplomatic work
  12. AI has a hidden water cost − here’s how to calculate yours
  13. How to poop outdoors in a way that won’t harm the environment and other hikers
  14. Balancing kratom’s potential benefits and risks − new legislation in Colorado seeks to minimize harm
  15. Are high school sports living up to their ideals?
  16. How does your body make poop?
  17. Pregnant women face tough choices about medication use due to lack of safety data − here’s why medical research cuts will make it worse
  18. We’ve been tracking the number of Americans who identify as transgender – soon, there will be no reliable way to measure them
  19. How the conservative Federalist Society will affect the Supreme Court for decades to come
  20. Earth-size stars and alien oceans – an astronomer explains the case for life around white dwarfs
  21. As National Park System visitor numbers hit record highs, here’s how visitors can adapt for a better experience
  22. American capitalism is being remade by state power
  23. FDA approves updated COVID-19 vaccines with new restrictions, potentially limiting access for healthy children
  24. Supporting religious diversity on campus is a surprising consensus among faculty across the red-blue divide
  25. When federal courts fail to punish lawyers for potential misconduct, states can step in
  26. Latin American literature contains warnings for American universities that yield to Trump
  27. Escaped slaves on St. Croix hid their settlements so well, they still haven’t been found – archaeologists using new mapping technology are on the hunt
  28. When the government can see everything: How one company – Palantir – is mapping the nation’s data
  29. Pregnancy brings unique challenges for people with autoimmune diseases – but with early planning, pregnancy outcomes can be greatly improved
  30. How stripping diversity, equity and inclusion from health care may make Americans sicker
  31. Why religious groups are pushing for psychedelics as sacrament
  32. Trump’s firing of Fed governor threatens central bank independence − and that isn’t good news for sound economic stewardship (or battling inflation)
  33. Trump’s push to fire Fed governor threatens central bank independence − and that isn’t good news for sound economic stewardship (or battling inflation)
  34. The US really is unlike other rich countries when it comes to job insecurity – and AI could make it even more ‘exceptional’
  35. Active Clubs are white supremacy’s new, dangerous frontier
  36. Squash has been played in Philly for 125 years − a sports psychologist explains why it’s one of the city’s best-kept secrets
  37. College students are bombarded by misinformation, so this professor taught them fact-checking 101 − here’s what happened
  38. Like Reagan, Trump is slashing US environment regulations, but his strategy may have a far deeper impact
  39. Like Reagan, Trump is slashing environment regulations, but his strategy may have a far deeper impact
  40. Israel’s killing of journalists follows a pattern of silencing Palestinian media that stretches back to 1967
  41. Hurricane Katrina: 3 painful lessons for emergency management are increasingly important 20 years later
  42. Orwell’s opposition to totalitarianism was rooted in his support for freeing workers from poverty and exploitation
  43. Why is the object of golf to play as little golf as possible?
  44. Rural women are at a higher risk of violence − and less likely to get help
  45. Forget the warm fuzzies of finding common ground – to beat polarization, try changing your expectations
  46. From public confession to private penance: How Catholic confession has evolved over centuries
  47. Monsoon flooding has killed hundreds in Pakistan – climate change is pushing the rainy season from blessing to looming catastrophe
  48. How federal officials talk about health is shifting in troubling ways – and that change makes me worried for my autistic child
  49. Netanyahu remains unmoved by Israel’s lurch toward pariah status − but at home and abroad, Israelis are suffering the consequences
  50. Misunderstood Malthus: The English thinker whose name is synonymous with doom and gloom has lessons for today