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The Conversation USA

The Conversation USA

More businesses are trying mobile apps to lure and keep consumers

  • Written by Venkatesh Shankar, Professor of Marketing; Director of Research, Center for Retailing Studies, Texas A&M University
imageUsing a store's mobile app can affect in-store purchases.Javier Arres/Shutterstock.com

Intense retail competition has led old standbys, such as Sears, to close dozens of stores. Walmart is venturing online more. And Amazon is expanding offline, opening stores and buying Whole Foods. The fight for retail dollars is fierce, and the battleground will...

Read more: More businesses are trying mobile apps to lure and keep consumers

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