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The Conversation USA

Joe Camel in a bottle: Alcohol companies fail to follow their own ad rules during the 2017 Super Bowl

  • Written by Jonathan Noel, Researcher in Alcohol Policy, University of Connecticut
imageThe alcohol industry still makes ads appealing to youth.Girl in shopping cart image via www.shutterstock.com.

Alcohol companies used controversial marketing tactics in their 2017 Super Bowl commercials, including the use of animals that are attractive to children and party themes found to influence underage drinking.

In our view, the ads seemed far...

Read more: Joe Camel in a bottle: Alcohol companies fail to follow their own ad rules during the 2017 Super...

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