Will social media define the success of the Olympic Games?
- Written by Katerina Girginova, Doctoral Student in Communication, University of Pennsylvania
There are still a few days to go until the 2016 Rio Olympics begin. But the games have already been playing out in the news for a while – and for all the wrong reasons. Brazil has been criticized for political instability, doping scandals, environmental and safety concerns and the Zika virus.
Although research has shown that the media tend to...
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