'Default' choices have big impact, but how to make sure they’re used ethically?
- Written by Mary Steffel, Assistant Professor of Marketing, Northeastern University
Lawmakers in Texas just introduced a bill that would make a small change but potentially a big difference to the thousands of people awaiting organ transplants in the state. It also illustrates the subtle power of choice “defaults.”
The bill would tweak the text in driver’s license applications from “Would you like to join...
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