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The Conversation USA

The Conversation USA

In TV's shifting landscape, advertisers scramble to adapt

  • Written by The Conversation Contributor

A television commercial is a 15- or 30-second interruption of a program – or so most of us born before 2000 assume.

However, a recent story arc on the popular Fox program “Empire” involved a character making a commercial for Pepsi – a commercial that actually appeared during the episode. Popular Vine users have appeared in...

Read more: In TV's shifting landscape, advertisers scramble to adapt

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