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The Conversation USA

Will Trump use the convention to broadcast a more moderate image?

  • Written by Nathaniel Swigger, Associate Professor of Political Science, The Ohio State University

Most political candidates spend an enormous amount of time and energy crafting campaign images. When it comes to judging politicians, what you see is at least as important as what you hear. The pictures that appear on screen, especially the people who surround a candidate, can have a powerful impact on voters.

In my work on campaign ad imagery, I...

Read more: Will Trump use the convention to broadcast a more moderate image?

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