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The Conversation USA

Health care sticker shock has become the norm, but talking to your doctor about costs can help you rein it in

  • Written by Helen Colby, Assistant Professor of Marketing, Indiana University
imageA doctor at the National Cancer Institute talks with a patient.National Cancer Institute on Unsplash, CC BY

As health care costs rise, patients aren’t just shouldering higher bills. They’re bearing more and more responsibility for getting information.

Americans are facing a health care affordability crunch on multiple fronts. In 2025,...

Read more: Health care sticker shock has become the norm, but talking to your doctor about costs can help you...

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