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The Conversation USA

Why is Halloween spending growing when Americans are supposedly cutting back?

  • Written by Jay L. Zagorsky, Associate Professor of Markets, Public Policy and Law, Boston University
imageOf course you can buy an evil clown at Home Depot.Frederic J. Brown/AFP/Getty Images

Halloween was once a time of both tricks and treats. Lately, Halloween has become one big treat for businesses, with consumers spending an estimated US$11.6 billion on this one-night holiday. That’s roughly the same amount of money as Americans spend on...

Read more: Why is Halloween spending growing when Americans are supposedly cutting back?

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