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The Conversation USA

Focus on right now, not the distant future, to stay motivated and on track to your long-term health goals

  • Written by Kaitlin Woolley, Associate Professor of Marketing, Cornell University
imageThe fresh flavors taste good now – a here-and-now reward that's more motivating than potentially avoiding health problems in the future.kajakiki/E+ via Getty Images

It’s a familiar start-of-the-year scene. You’ve committed to a healthier lifestyle and are determined that this time is going to be different. Your refrigerator is...

Read more: Focus on right now, not the distant future, to stay motivated and on track to your long-term...

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