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After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

  • Written by Monica Lea, PhD Student in Public Administration, University of Nebraska Omaha
imageJimmy Donaldson, aka MrBeast, leaned into charity to get a massive following.Michael Tran/AFP via Getty Images

Stunt philanthropy is what happens when influencers, other celebrities and people who aren’t famous at all use entertaining videos to encourage support for a charitable cause.

When their stunts go viral, it can lead to massive public...

Read more: After the ALS ice bucket challenge and the rise of MrBeast, stunt philanthropy might be here to stay

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