Are our fears of saying ‘no’ overblown?
- Written by Julian Givi, Assistant Professor of Marketing, West Virginia University
We can be unduly hard on ourselves as we grapple with the implications of declining an invitation.Yifei Fang/Moment via Getty ImagesEveryone has been there. You get invited to something that you absolutely do not want to attend – a holiday party, a family cookout, an expensive trip. But doubts and anxieties creep into your head as you weigh...

