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The Conversation USA

Keeping a streak alive can be strong motivation to stick with a chosen activity

  • Written by Danny Weathers, Professor of Marketing, Clemson University
imageNeither rain, nor snow, nor sleet, nor hail shall keep a streaker from their self-appointed activity.janiecbros/E+ via Getty Images

Dick Coffee attended 781 consecutive University of Alabama football games. Meg Roh surfed through illness, storms and nightfall to maintain a seven-year daily surfing streak. Jon Sutherland ran at least 1 mile every...

Read more: Keeping a streak alive can be strong motivation to stick with a chosen activity

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