What social change movements can learn from fly fishing: The value of a care-focused message
- Written by Brett Crawford, Associate Professor of Management, Grand Valley State University
Fly-fishing in Alaska's Tongass National Forest.Joseph/Flickr, CC BY-SASummer and fall are prime times for getting outdoors across the U.S. According to an annual survey produced by the outdoor industry, 55% of Americans age 6 and up participated in some kind of outdoor recreation in 2022, and that number is on the rise.
However, the activities...

