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The Conversation USA

The Conversation USA

Americans are tiptoeing out of economic turmoil this holiday shopping season

  • Written by: Ayalla A. Ruvio, Associate Professor of Marketing and the Director of the MS of Marketing Research program, Michigan State University
imageShoppers are looking for value this holiday season.Brandon Bell/Getty Images

With two big shopping days on the horizon – Black Friday and Cyber Monday – U.S. retailers are getting ready for the most important time of the year. The stakes are high: For some companies, the holiday shopping season accounts for 50% of annual revenue. But...

Read more: Americans are tiptoeing out of economic turmoil this holiday shopping season

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