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The Conversation USA

Vape sellers are using popular music videos to promote e-cigarettes to young people – and it's working

  • Written by Jon-Patrick Allem, Assistant Professor of Research, University of Southern California
imageTeens and young adults spend several hours a day looking at their phones and watching videos, many of which might contain product placements for vaping.Flashpop/Getty Images

Research that my colleagues and I recently conducted demonstrates that electronic cigarette product placement in music videos is associated with vaping among minors.

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