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The Conversation USA

Taste alone won't persuade Americans to swap out beef for plant-based burgers

  • Written by Anna Mattila, Marriott Professor of Lodging Management, Penn State
imageDoes being told that a veggie burger, like the one on the right, is better for the environment make you more likely to choose it over beef?AP Photo/Nati Harnik

The Research Brief is a short take about interesting academic work.

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Consumers are more likely to choose a plant-based meat substitute when the restaurant’s advertising...

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