NewsPronto

 
Men's Weekly

.

News

News Pronto News

Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell

  • Written by Kelly Choong, Lecturer in Creative Advertising, University of the Sunshine Coast
Screenshot/peteevans.com

Pete Evans came under fire again last week for fobbing off a A$15,000 machine touted to treat multiple ailments, including coronavirus. The BioCharger NG, according to Evans’s website, is a “hybrid subtle energy revitalisation platform that works to optimise your health, wellness and athletic performance”....

Read more: Pivot to pandemic: how advertisers are using (and abusing) the coronavirus to sell