'I can still picture the faces': Black Saturday firefighters want you to listen to them, not call them 'heroes'
- Written by Leanne Cutcher, Professor, University of Sydney Business School, University of Sydney
Evocative images of volunteer firefighters fill our newspapers and television screens. As we look with gratitude into their ash-stained faces, we want to see a modern-day hero looking back at us.
But firefighters don’t want us to see heroes, because calling them heroes overstates their ability to control fires and downplays the long-term...