'I can still picture the faces': Black Saturday firefighters want you to listen to them, not call them 'heroes'
- Written by: Leanne Cutcher, Professor, University of Sydney Business School, University of Sydney
Evocative images of volunteer firefighters fill our newspapers and television screens. As we look with gratitude into their ash-stained faces, we want to see a modern-day hero looking back at us.
But firefighters don’t want us to see heroes, because calling them heroes overstates their ability to control fires and downplays the long-term...