Media Files: Media companies are mad as hell at tech giants and don't want to take it anymore. But what choice do they have?
- Written by Matthew Ricketson, Professor of Communication, Deakin University
Big Tech companies have built a better trap for profiting from consumers' attention than the traditional media can offer. Shutterstock
Media companies around the world are in an existential funk. The tech giants - Facebook, Google, Apple and Amazon - have built a better mousetrap for profiting from consumers’ attention than the traditional...