Post Gillette: other brands are better at matching practice with talk, but don't get the publicity
- Written by Jessica Vredenburg, Senior Lecturer in Marketing, Auckland University of Technology
Gillette backed up its campaign by US$3 million in charitable donations, but the brand has been criticised for appropriating the #MeToo movement.
Proctor & Gamble, CC BY-ND
First it was burning running shoes, and now it’s boycotting razors. This is how some customers are responding to recent brand activism initiatives.
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