Friday essay: family as 'brand' – the rise of the digital mumpreneur
- Written by Camilla Nelson, Associate Professor in Media, University of Notre Dame Australia
“Taylen has become a brand,” says Angelica Calad, the mumpreneur behind the #influencer account #taylensmom. Taylen Biggs, age five, has more than 150,000 followers. In an era of advertising ennui, #influencers like Taylen’s mother can collect more than 3,000 likes on a single post, with some garnering sponsorships worth...
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