It's time for third-party data brokers to emerge from the shadows
- Written by Sacha Molitorisz, Postdoctoral Research Fellow, Centre for Media Transition, Faculty of Law, University of Technology Sydney
Personal data has been dubbed the “new oil”, and data brokers are very efficient miners.Emanuele Toscano/Flickr, CC BY-NC-ND
Facebook announced last week it would discontinue the partner programs that allow advertisers to use third-party data from companies such as Acxiom, Experian and Quantium to target users.
Graham Mudd,...
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