Strong sense of cultural identity drives boom in Māori business
- Written by Jason Paul Mika, Senior Lecturer, School of Management, Massey University
Māori businesses now account for an economic asset base of more than NZ$42.6 billion, made up mostly of small and medium-sized enterprises.
Judith Lienert/Shutterstock, CC BY-ND
Māori entrepreneurs with a strong sense of cultural identity and guardianship over the land and the sea are driving a boom in Māori business.
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