How advertising can repurpose itself to serve cities in more sustainable ways
- Written by Sergio Brodsky, Sessional Lecturer, Marketing, RMIT University
Domino’s Paving for Pizza campaign shrewdly combines promotion of its product with meeting a public need to have potholes repaired. Domino's Pizza
Noisy, ugly and dirty. Advertising has polluted cities, annoyed consumers, and jeopardised its own existence. Beyond a mass-media cacophony, brand communications’ significant carbon footprint...
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