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As yet another ridesharing platform launches in Australia, how does this all end?

  • Written by Tom Barratt, Lecturer, School of Business and Law, Edith Cowan University
Currently, not one of the ridesharing platforms is turning a profit.Shutterstock

Australians in need of personal transport other than taxis have many options – Shofer, Taxify, GoCatch, Shebah and Uber. India’s Ola launched a few months ago, and Chinese DiDi starts today.

DiDi is no bit player. The company transports 450 million...

Read more: As yet another ridesharing platform launches in Australia, how does this all end?