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Advertisers invest $63bn in programmatic buying but industry concerns loom large

  • Written by ACN Newswire
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'Tech Tax' cost programmatic advertisers over $30bn in 2017 chart
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James McDonald, Data Editor, WARC
Global Ad Trends - A focus on threats to the digital advertising ecosystem

LONDON, Mar 29, 2018 - (ACN Newswire) - WARC, the international authority on advertising and media effectiveness, has released its...

Read more: Advertisers invest $63bn in programmatic buying but industry concerns loom large