Hongkong Land and American Express form strategic partnership to serve premium customers

HONG KONG SAR - Media OutReach - 31 October 2023 - Hongkong Land and American Express today announced a strategic partnership that will see the two companies create exclusive privileges and luxury lifestyle experiences for American Express Cardmembers at LANDMARK in Central, Hong Kong.

The partnership will provide American Express Cardmembers in the most premium segment with access to unique privileges at LANDMARK, the pre-eminent luxury shopping destination in the heart of Hong Kong. The exceptional offerings will include a series of specially curated experiential engagements involving luxury fashion, watches and jewellery, arts and lifestyle, and international fine dining. Additionally, it will draw on the premium amenities of Hongkong Land's market-leading regional hospitality and loyalty programme, BESPOKE.

This marks a unique strategic partnership between American Express and a commercial property landlord in Hong Kong. It demonstrates the commitment of both companies to delivering exceptional experiences to their customers and underscores a shared vision of Central in Hong Kong as a leading international luxury shopping destination and business centre.

"We are delighted to launch this innovative partnership with American Express, a brand that aligns with LANDMARK's passion for bringing luxury experiences in fashion, dining, art and culture to discerning customers," said Mr Alexander Li, Chief Retail Officer at Hongkong Land.

"I am confident that, together, we will elevate client experiences to a level unmatched anywhere on the global stage. In turn, this will reinforce LANDMARK and Hong Kong as one of the world's most sophisticated and desirable locations to visit, shop and dine," he added.

"We are always looking for ways to create new value and bring premium experiences to American Express Cardmembers. Drawing on the renowned heritage of American Express and Hongkong Land in providing exceptional services and experiences, our closer collaboration will open the door to new prestigious perks and lifestyle services for our premium customers," said Mr Walter Liu, Head of Asia Region at American Express.

"This is a well-timed partnership as international visitor numbers to Hong Kong continue to climb and consumption activity among high-end consumers gathers pace," he concluded.

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