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Defying the Market with Over 50% Growth | A-Share Listed Building Materials Giant HUAFULI Enters Hong Kong

  • Written by Media Outreach
With 30 Years of Industry Dedication, A-Share Listed Enterprise Huali Shares Achieves Over 50% Growth Against Market Trends
HUAFULI Makes Its First Foray into Hong Kong with the Grand Opening of the 2,800 sq. ft. "HUAFULI Hong Kong Home Art Gallery"
Executive President Xie Zhikun Reveals Deep Ties with Hong Kong; Hong Kong Regional Manager Ken So Addresses Industry Pain Points and Sets HK$100 Million Sales Target
HONG KONG SAR – Media OutReach Newswire – 7 September 2026 – HUAFULI, a high-end decorative panel brand under the Shanghai Stock Exchange main board listed company "Dongguan Huali Industries Co., Ltd." (Stock Code: 603038.SH), has leveraged its 30 years of brand heritage and formidable R&D and supply chain strength to achieve a rapid growth of over 50% against recent market downturns! Backed by a robust brand history, HUAFULI served as a supporting furniture materials supplier for top-tier international events, including the 2008 Beijing Olympics, the 2010 Guangzhou Asian Games, and the 2011 Shenzhen Summer Universiade, earning national-level recognition for its quality. image
(From left) Mr. Wang Tangxin, Co-founder of Dongguan Huali Industries Co., Ltd.; Mr. Xie Zhikun, CEO and Co-founder of Dongguan Huali Industries Co., Ltd.; Mr. Wayne Lai Yiu Cheung, Brand Spokesperson of HUAFULI; Mr. Jacky Tan Xujie, Vice Chairman of Dongguan Huali Industries Co., Ltd.; Mr. Ji Juntao, Vice President of Dongguan Huali Industries Co., Ltd.; and Mr. Lu Xuqiu, Co-founder of Dongguan Huali Industries Co., Ltd. jointly officiate the ribbon-cutting ceremony for the opening of the new showroom.
HUAFULI today officially announced its full-scale entry into the Hong Kong market, establishing its presence in the heart of Lockhart Road, Wan Chai—renowned as "Hong Kong's Building Materials Street." A grand opening ceremony was held for its brand-new 2,800 sq. ft. flagship exhibition hall, the "HUAFULI Hong Kong Home Art Gallery". The brand offers an Integrated Door-Wall-Cabinet solution and localized services, using Hong Kong as a strategic pivot to expand into the global market! The ceremony, themed "Huafuli: A New Chapter in Hong Kong", was officiated by management representatives, including Mr. Jacky Tan Xujie, Vice Chairman of Dongguan Huali Industries Co., Ltd., Mr. Xie Zhikun, CEO and Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Lu Xuqiu, Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Wang Tangxin, Co-founder of Dongguan Huali Industries Co., Ltd., Mr. Ji Juntao, Vice President of Dongguan Huali Industries Co., Ltd., and Mr. Ken So, Sales Manager of the Hong Kong Region, Huafuli. The event also featured a heavyweight guest, three-time TV King, renowned artist, and Brand Spokesperson Mr. Wayne Lai, who attended the ribbon-cutting and conducted a live contract signing ceremony, witnessing this significant milestone in HUAFULI's development in Hong Kong. 30 Years of Dedication: From Single-Product Champion to System Service Provider; Executive President Xie Zhikun Reveals Deep "Hong Kong Ties" Founded in 1995, Huali Shares was listed on the SSE main board in 2017. In its early years, the brand took the lead in breaking foreign technological monopolies, spearheading the formulation of China's furniture edge banding industry standards, and achieving the highest national sales for ten consecutive years. Over 30 years of development, the brand has successfully upgraded from an edge banding sales champion to a whole-house system service provider encompassing decorative panels, edge banding, and home hardware. Amid the transformative challenges faced by the home building materials industry in recent years, HUAFULI has defied market trends with a robust growth of over 50%, demonstrating remarkable business resilience and market leadership. During his opening speech, Mr. Xie Zhikun, CEO and Co-founder of Dongguan Huali Industries Co., Ltd., shared emotionally: "Thirty years ago, we started with a single edge banding strip, proactively formulating the industry standards for furniture edge banding in China and maintaining the number one sales position nationwide for thirty consecutive years. With this dedication, we successfully upgraded from a 'single-product champion' to a complete system covering decorative panels, edge banding, and home hardware. Even when the industry faced challenges recently, HUAFULI still achieved a 50% growth against the trend. In fact, our connection with Hong Kong began back in 2008 when we established a subsidiary here. Hong Kong people are extremely particular about home quality, placing special emphasis on eco-friendliness, moisture resistance, and health, which are precisely HUAFULI's strengths. The 'HUAFULI Hong Kong Home Art Gallery' unveiled today is not just an ordinary showroom, but a home art gallery that offers peace of mind and lifestyle aesthetics. In the future, we will collaborate with all sectors in Hong Kong using solid products, a professional...

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