• Happitat is strategically located in the heart of Bangna's new economic center, offering both joy and opportunity. Spanning over 200,000 sq.m., it harmoniously blends nature, technology, and unique experiences, and is gearing up for its grand celebration in April 2026.
• Reinforcing its strength as Bangna's new economic hub, the project has received strong interest from partners and aims for an 85% retail occupancy rate in its first year of operation.
• Introducing "The Magical Destination of Happiness," a one-of-a-kind concept never seen before. The project showcases a multi-layered happiness experience and invests in a Phygital Experience to deliver seamless engagement across both the physical and digital worlds.
• For the first time in Thailand, a Happiness Index will be implemented using AI Camera technology to measure customer happiness and satisfaction.

BANGKOK, THAILAND - Media OutReach Newswire - 1 October 2025 - Happitat, the magical destination of happiness and the new landmark of Bangna, is a project under Axtra Happitat Co., Ltd. Built on the pioneering concept of the "New Destination Paradigm", Happitat seamlessly integrates people, nature, and imagination into a singular space of learning, leisure, creativity, and celebration. Envisioned as a hub for family activities and premium office spaces, Happitat will be Thailand's first true destination of its kind—set to attract both domestic and international visitors, drive economic growth in business, lifestyle, and real estate, and strategically connect to the country's major economic centers. Mr. Sompong Rungnirattisai, Group Chief Retail Business Officer and Group Chief Mall & Property Office CP Axtra Public Company Limited said, "Today, Bangna is emerging as one of Bangkok's most promising districts, home to over 1.19 million residents and supported by comprehensive infrastructure—expressways, skytrain, and industrial zones. This makes Bangna not only a residential center but also an essential economic hub. Happitat stems from our vision to create a true Destination of Happiness for Thailand. As the pioneer of The Magical Destination of Happiness, it will become a new hub for families and communities in Bangna, a district of immense potential and a gateway to the Eastern Economic Corridor. We believe that a great destination not only attracts people, but also connects the economy, society, culture, and quality of life—just like world-class urban developments. We are confident that Thailand, especially Bangkok and the Bangna district, is moving along the same path." "With our long-standing experience in the retail business, we aim to go further—not merely selling products but creating a new S-curve for the retail industry. Through the Happitat project, our goal is to bring a new dimension of happiness to the community, positioning it as a Smart & Happy Community Center and shaping it into a Destination of the Future—one that fulfills people's lives through happiness, relationships, and connection with nature, ultimately fostering lasting well-being. In addition, we will leverage our expertise as the country's leading hypermarket operator to curate only the finest products for consumers, while preparing to launch a new concept marketplace that brings together high-quality goods carefully sourced from leading producers both in Thailand and abroad. Happitat is also driven by a team of experts in Destination Creation and Experiential Marketing, dedicated to designing and delivering unique and distinctive experiences. We are confident that Happitat will become a powerful economic engine for the Bangna district, reinforcing its growth as a major hub." Mr. Sompong AddedMr. Visit Udomkitchote, Executive Vice President of Happitat, said, "The highlight of Happitat is its Destination of Happiness, comprising 3 buildings with distinct concepts that are harmoniously interconnected. Inspired by nature, the architecture and interior design bring this vision to life, offering visitors experiences that are both close to nature and enriched with imagination. For the architectural and building design, We have engaged Foster + Partners, one of the world's leading design firms, in collaboration with F&P (Thailand) Co., Ltd., to serve as design, master planning, and architectural consultants for the project. Their expertise ensures that our buildings embody cutting-edge standards while aligning with principles of sustainability. On the interior, visitors will experience spaces inspired by the beauty of nature, with each floor offering a unique design. This vision has been masterfully crafted in collaboration with BUG Studio, creating a truly seamless blend of creativity and wonder. Another defining feature of Happitat is its Journey & Experience Design, developed together with Mr. Bill Coan, the visionary behind world-renowned theme park planning. As Happitat's Journey Designer, he ensures...