BANGKOK, THAILAND - Media OutReach Newswire - 13 July 2026 - Happitat today announced its official opening on 21 August2026, introducing the New Global Landmark of Happiness and the world's first destination dedicated to happiness. Built on the belief that happiness should not be reserved only for special occasions, Happitat is designed to bring happiness into everyday life. At a time when most destinations compete on scale, convenience, and comprehensive offerings, Happitat began with a different question: How can we design a place that enables lasting happiness? That question evolved into the Happiness Movement, a philosophy that redefines the role of destinations from places people simply visit to places that actively cultivate happiness, enrich emotions, and create meaningful positive experiences for everyone. "We never set out to build another shopping mall. Our ambition has always been to establish a new benchmark for destination creation," said Orada Kerdhong, President of Axtra Happitat Co., Ltd. "Our mission is to create a world-class happiness destination where happiness is at the heart of everything we do—from architecture and design to every experience we curate. With Happitat, we aspire to redefine the future of Happiness-led landmarks through a Happiness-Led Destination model. Rather than simply creating places that meet functional lifestyle needs, we create destinations that enrich people's emotional well-being through meaningful moments, genuine human connections, and lasting memories that inspire them to return. This is the DNA of Happitat and the change we hope to bring to the industry. While Happitat is rooted in Thailand, our vision is global. We are moving beyond destinations built solely for shopping or convenience to create places where happiness becomes a lasting part of people's lives. This belief was never an afterthought—it has been the foundation of Happitat since day one, shaping every experience, every partnership, and every decision we make." Bringing this philosophy to life, Happitat has created the 7Magical Happiness—a signature framework that brings together visionary thinking, thoughtful design, nature, imagination, and collaboration to create the distinctive happiness experience that defines Happitat. 1. Happiness as a New Paradigm for Destination Design For decades, the success of destinations has often been measured by scale, commercial performance, and visitor numbers. Through its Happiness-Led Destination philosophy, Happitat is introducing a new paradigm for destination development—one where happiness becomes the driving force behind every decision. This new paradigm elevates the role of destinations beyond places for lifestyle, leisure, and commerce. At Happitat, happiness is not merely an outcome of a visit, but the very DNA behind every layer of design—created to deliver meaningful experiences, nurture human connections, and enhance people's quality of life. Happitat places customer value at the center of its destination creation philosophy, shifting from Space to Moments, from Transactions to Connections, and from Visitation to Memories. It is designed to enrich the way people learn, play, dine, and spend time together through imagination and new forms of experience—not as an escape from everyday life, but as a more joyful way of living. 2. Happiness Through Nature From the earliest stages of development, Happitat's research revealed that happiness flourishes when people are immersed in nature. This insight shaped a design philosophy where nature is not an added feature, but the foundation of the entire destination. Masterplanned by Foster + Partners, in collaboration with F&P (Thailand), TK Studio, one of Thailand's leading landscape architecture firms, and Atelier Ten, the global environmental design consultancy behind acclaimed projects including Jewel Changi Airport and the Museum of Modern Art (MoMA) Expansion, Happitat seamlessly integrates architecture and nature to reconnect people with the natural world. Every aspect of the destination has been thoughtfully designed to create a seamless transition from the energy of the city into a lush forest environment. Pocket gardens, greenery woven throughout every level, and carefully selected native plant species tailored to each area's microclimate work together to create a thriving ecosystem and a comfortable, nature-filled environment throughout the destination. Beyond the development itself, Happitat serves as the gateway to a 30-rai urban forest behind the project—one of eastern Bangkok's most ecologically diverse green spaces. Grown from seed into a flourishing ecosystem rich in biodiversity, the forest has become Bangna's Urban Lung, restoring balance between the city and nature while giving people the opportunity to reconnect with nature as part of everyday life. 3. Happiness Through Imagination At Happitat, imagination is where...