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Family Offices in Asia Pacific Lead Global Portfolio Outperformance, Direct Investing and AI Investment Opportunities‌: Citi Wealth 2026 Survey Reveals

  • Written by Media Outreach
Asia Pacific family offices report the highest portfolio outperformance globally, with 26% achieving returns above 15% year-to-date, while 22% target annual returns exceeding 15%, nearly double the global average.The region expresses the most interest in AI for new direct investment activity. Watch Citi Wealth's Global Family Office leadership discuss the report's findings here.
HONG KONG SAR / SINGAPORE – Media OutReach Newswire – 22 September 2026 – Citigroup Inc. (NYSE: C) - Citi Wealth today released its 2026 Global Family Office Report, offering an inside perspective into the thinking and behaviors of the world's most sophisticated investors. The report was compiled by Citi Wealth's Global Family Office Group, which works with more than 1,900 family offices worldwide. Conducted in June and July 2026, the survey sheds light on how over 350 family offices in more than 40 countries – with 22% from APAC – are navigating new complexities in an era defined by uncertainty. "Family Offices globally are balancing conviction with resilience, opportunity with discipline, and growth with stewardship," says Dawn Nordberg, Head of Integrated Client Solutions and the Global Family Office Group, Citi Wealth. "As leading institutional investors, they are deploying capital, building capabilities and creating continuity in ways that will shape future generations. We are committed to empowering our family office clients by providing clarity and specialized expertise to navigate this new era." Within APAC,key themes that emerged from this year's survey include:
  • Strongest Portfolio Outperformance: APAC family offices reported the highest levels of portfolio outperformance, with 26% achieving returns above 15% year-to-date. They also demonstrated the most ambitious return objectives, with 22% targeting annual returns exceeding 15%, nearly double the global average. This seems to be in part driven by the overall strong performance of public equity markets in the region this year, with the Nikkei 225 up approximately 30% through mid-June.
  • Active Management Leads the Response: APAC family offices were the most proactive globally in responding to market volatility, with 62% adopting active management and 49% implementing hedging strategies, significantly above global averages. The findings suggest a greater sophistication in risk management. Rather than viewing risk management as a defensive exercise, family offices increasingly approach it actively, as tactical portfolio adjustments rather than significant strategic repositioning.
  • Direct Investing Remains a Core Strength: APAC posted the highest direct-investing participation rate globally at 79%. Family offices in APAC also demonstrated the strongest preference for internal teams as the leading source of direct investment opportunities (77%), suggesting a high degree of investment professionalization and institutional sourcing capabilities.
  • AI Dominates New Investment Themes: Artificial intelligence (AI) has become the standout direct investment opportunity for APAC family offices, with 80% identifying AI as a primary sector focus, the highest of any region, complemented by strong interest in healthcare, robotics and software opportunities. APAC family offices also demonstrated the highest overall comfort with digital assets, with half of them reporting no significant barriers to digital asset adoption.
  • Top Concerns: Stability of the global financial system (53%) and market volatility (52%) emerged as the top concerns for APAC family offices, with both cited at significantly higher levels than in other regions. This heightened sensitivity may be due in part to the oil blockade in the Strait of Hormuz, as 85% of oil destined for Asian markets travels through this channel.
"The 2026 survey findings point to a maturing family office landscape in Asia Pacific, characterized by entrepreneurial thinking, institutional-quality investment practices and a strong appetite for global connectivity," says Bernard Wai, Head of Asia for Integrated Client Solutions and Global Family Office, Citi Wealth. "Family offices across Asia Pacific have evolved to become increasingly sophisticated, requiring the talent, setup and governance for a sovereign wealth fund ("SWF")-like investment mindset. Whether it is expanding into direct investing programs, leveraging AI interfaces, or executing cross-border tax-aware transactions, family offices here are taking a more holistic approach to wealth stewardship. Citi Wealth is committed to supporting all of this, with our OneCiti offering." Globally,key themes that emerged from this year's survey include:
  • Strong Performance in the Face of Rising Uncertainty: Despite shifting macroeconomic indicators and geopolitical concerns, nearly 90% of respondents reported positive portfolio performance year-to-date, while 41% continue to target annual returns of 7% to...

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