“Bangkok International Fashion Week 2026” Reinforcing Leadership in Driving Thai Fashion onto the Global Stage
BANGKOK, THAILAND –
Media OutReach Newswire – 17 September 2026 – The fashion scene is set to ignite once again as
Siam Paragon, Siam Center, and Siam Discovery join forces to present Thailand's most influential fashion week,
"Bangkok International Fashion Week 2026" (BIFW2026), on a grand scale. The event will showcase Thailand's creative potential through 10 powerful runway shows by 10 leading Thai designers and fashion brands, while providing a platform for a new generation of young Designers to showcase their talent. Fashion lovers are also invited to discover new brands and emerging fashion trends from around the world, further reinforcing Siam Paragon, Siam Center and Siam Discovery as premier destinations for fashion and creativity in Asia. BIFW2026 will take place from 1–11 October 2026 at Siam Paragon, Siam Center, and Siam Discovery.
This year marks the 19th edition of Bangkok International Fashion Week (BIFW2026), recognized as Thailand's leading fashion week and one of Asia's foremost fashion events. Siam Paragon, Siam Center and Siam Discovery join forces with leading public- and private-sector partners, including the
Tourism Authority of Thailand (TAT), Kasikornbank Public Company Limited, Merz Aesthetics Thailand Co., Ltd., Madame Fin Co., Ltd., XPENG Thailand, Millennium Auto Group, Indorama Ventures Public Company Limited, THANN, KIKI Beauty Space, Grey Goose, and M.A.C Cosmetics, to powerfully advance the Thai fashion industry onto the international stage.
Thanaporn Tantiyanon, Managing Director of Siam Paragon Shopping Center, said: "For more than 19 years, Siam Paragon Bangkok International Fashion Week has been recognized as one of the region's leading fashion weeks and an important platform for driving culture and shaping the direction of future fashion. This year, we continue to reinforce this position through BIFW2026, which goes beyond being a runway for presenting the latest collections. It serves as a hub of inspiration, an exchange of creative perspectives, and a platform for driving contemporary culture under the concept '
TH-nomenal Extraordinary – Lead the Culture, Wear the Future.', ready to showcase the potential and excellence of Thai fashion to an international audience. Each show goes beyond simply presenting fashion collections; it conveys the designers' visions, identities, and cultural power through contemporary design, while creating a fashion experience that goes beyond the conventional runway format. "This year, Siam Paragon continues to position BIFW2026 as an important platform for reflecting the potential and creativity of the Thai fashion industry to a global audience. It reinforces Siam Paragon's role as a World Class Fashion Destination, ready to elevate Bangkok as one of Asia's key fashion destinations while driving the Thai fashion industry forward with strength and sustainability."
Ekawit Chaiwaranurak, Assistant Managing Director, Head of Siam Center and Siam Discovery Business Unit, added: "At Siam Center, we are continuing our collaboration with Epson Thailand for the third consecutive year to support learning and the production process. We firmly believe that the creativity emerging today can grow into an important driving force for the Thai fashion industry of tomorrow. 'Visionary Stage' is therefore more than a fashion platform. It is a space of opportunity where young designers from across the country can experiment, express their identities, and reinterpret the unique identities of their respective regions through contemporary design. Under the concept 'NEXT TH-PHENOMENON,' we want to see the next wave of Thai fashion talent given the space to showcase their potential and confidently take their work onto the global stage. "At Siam Discovery, we see fashion as an experience of discovery—not simply about following trends, but about creating a space where everyone can experiment, seek inspiration, and define their own style. Through SIAM DISCOVERY FASHION REVOLUTIONARY 2026, we present fashion from diverse perspectives, ranging from global brands and new collections to emerging Asian brands to watch, making Siam Discovery a destination where everyone can discover something new and enjoy fashion in their own way."
"Bangkok International Fashion Week 2026" (BIFW2026) presents a series of highlights designed to unveil the potential of Thai fashion as a global creative powerhouse across three key dimensions:SIAM PARAGON: THE GLOBAL LANDMARK Siam Paragon will transform into an iconic grand runway, showcasing the potential and excellence of Thai fashion through 10 powerful shows by 10 leading Thai designers and brands:
27 FRIDAY, 37°c Thirty-seven degrees Celsius, CHATO, FLYNOW, ISSUE, MERGE, NAGARA, PAINKILLER Atelier, POEM, and VVON SUGUNNASIL, taking place from 8-11 October 2026 at Parc...
