A pioneering move to launch new O2O integrated advertising strategies along MTR urban lines, promoting free shipping to Hong Kong for orders upon a designated amount, setting the stage for upcoming "Double 11 Shopping Festival" MTR stations adorned with exclusive & creative online shopping themes, offering countless popular photo spots, capturing the city's collective gaze HONG KONG SAR - Media OutReach Newswire - 23 October 2024 - The much-anticipated annual "Taobao Double 11 Shopping Festival" is on the horizon. To bring surprising offers for local shoppers, online shopping platform Taobao has unveiled a brand new, outdoor integrated online to offline (O2O) advertising solution via MTR* advertising. Such compelling campaign showcases Taobao's inventive shopping themes through stunning visual effects and playful slogans. Spanning up to 59 MTR stations, the campaign combines zone dominations and digital advertising networks, aiming to highlight a time-sensitive offer - free shipping to Hong Kong for orders reaching ¥99. In addition, exclusive discount codes are available at 20 designated MTR stations, attracting passengers to check in. Local audiences can now enjoy a unique and brand-new online shopping experience with much more competitive pricing and convenience. Playful shopping slogans and adorable characters take over major MTR stations, celebrating Taobao's "Double 11 Shopping Festival" and sparking a citywide trend of check-ins Taobao partnered with MTR* advertising to roll out a themed online shopping campaign. With innovative and eye-catching character design, the campaign is designed to establish a bold visual statement. These creative advertisements are strategically launched in several major MTR stations, showcasing unique slogans that incorporate distinctive aspects or landmark elements of Hong Kong. The unique slogans with adorable Taobao characters are meant to entice citizens to capture photos. The advertising slogans evoke the lively shopping mood of "Double 11 Shopping Festival" with examples like 「夾單不求人，黃大仙包郵」 at Wong Tai Sin Station, 「落坊定落老蘭，包郵直落一齊玩」at Central Station, and 「淘寶包郵，包有美膚」Mei Foo Station. These playful slogans captivate city-wide interest, offering passengers an early taste of the excitement surrounding the shopping festival. In addition, Taobao has placed various promotional code stickers at 20 designated MTR stations. Passengers can scan the QR codes on these stickers to connect to or download the Taobao app. By entering the specific promotional code, users can access four exclusive offers: a welcome red packet worth up to ¥300, a chance to win a refund every Saturday noon ., an increase in the number of official pick-up locations in Hong Kong to 800 with extended business hours, and an enhanced return service that covers more products. This approach effectively channels offline audiences to online shopping platform, creating a smooth integration of comprehensive O2O advertising promotions. Taobao creates massive outdoor displays via MTR* advertising, channeling offline audiences to online platform in preparation for "Double 11 Shopping Festival" Starting today, Taobao initiates a large-scale promotional campaign for the "Double 11 Shopping Festival". The plan includes a comprehensive integrated advertising approach featuring both offline and digital channels via MTR* advertising, including outdoor advertisements along 8 MTR railway lines and Airport Express , as well as programmatic digital out-of-home (PDOOH) solution . These aim to greatly boost brand visibility and communicate compelling offers and an innovative shopping experience to consumers in Hong Kong. This promotion aims to highlight Taobao's extensive offerings, including the benefit of free shipping to Hong Kong on purchases over ¥99. Innovative advertisements are prominently featured across 59 MTR stations, ensuring high visibility to passengers. Additionally, themed advertisements at 6 high-traffic interchange stations and discount code stickers at 20 designated stations have been seamlessly integrated Taobao experience into the daily lives of millions, enhancing brand awareness and creating an immersive Taobao shopping world among locals . Parallel to these initiatives, Taobao's digital campaigns are rolled out simultaneously on social media and online platforms. Meanwhile, the full range of offline promotions are featured in the MTR Mobile newsfeed, enabling users to easily connect and download the Taobao app. Furthermore, Taobao has leveraged the MTR* digital advertising network, encompassing all 117 MTR digital...