HSBC, CASETiFY, Futu Securities International (Hong Kong) Ltd, YesStyle.com Ltd and Hong Kong Technology Venture Company Limited are celebrated for producing the most innovative and effective campaigns on the platform in 2023

HONG KONG SAR - Media OutReach - 15 November 2023- YouTube Hong Kong announced yesterday the winners of the third annual YouTube Works Awards, which celebrate and champion the brilliant minds producing the most innovative and effective campaigns on the platform in the past year. HSBC, CASETiFY, Futu Securities International (Hong Kong) Ltd, YesStyle.com Ltd and Hong Kong Technology Venture Company Limited took home the top honors across seven awards spanning Best Full Funnel Campaign, Best Collaboration: Brand & Creator, The Changemaker, Best Brand Channel, Best Creative: Shorts, Best Creative: Multi-video Storytelling and Grand Prix. This year's awards were revamped to more accurately highlight the areas in which a YouTube campaign excels, with newly added categories including Best Brand Channel, which recognizes the brand that best manages YouTube as a platform to regularly engage with audiences, and Best Creative: Shorts, which recognizes the best use of YouTube Shorts incorporated within the overall creative and media strategy to drive effective business results. Both categories reflect recent trends in YouTube viewers' behavior – with many favoring the platform for its intellectually stimulating content as well as devouring vertical-format Shorts with 30 billion daily views globally – and the creative ways in which brands are responding in kind. Michael Yue, General Manager, Sales & Operations at Google Hong Kong said, "While there has been a seismic shift in modern video consumption patterns, YouTube remains the top video platform choice for Hong Kong viewers across all ages because it reflects what modern consumers want in all screens, tastes, purposes and contexts. With Google AI, viewers can enjoy a personalized content journey that matches their interests and needs while brands can reach their target audience more efficiently. According to research by Kantar, 80% of YouTube viewers in Hong Kong believe that advertising in videos on the platform plays a crucial role in helping them make purchasing decisions^[1]. Being on YouTube means meeting people where it matters which, as our YouTube Works Awards winners have discovered, translates directly into greater exposure and higher sales." Held as an in-person event for the second consecutive year, the YouTube Works Awards 2023 served as an opportunity to celebrate industry excellence and share market insights. The winners were announced in front of an audience of representatives coming from over 50 brands as well as thought leaders and YouTube creators at PMQ where performances by local celebrity singers Hins Cheung and Gin Lee were also featured. 2023 YouTube Works Awards winners in Hong KongHSBCHSBC One Millennials Reth!nk Wealth Campaign A triple award winner for Best Full Funnel Campaign, Best Creative: Multi-video Storytelling and the Grand Prix that celebrates the campaign that best demonstrates the most effective, creative, innovative and data-driven work with demonstrable business results, HSBC's unconventional approach to targeting Hong Kong's millennial market harnessed a diversified mix of long-form and short-form videos as well as new innovations to create an impactful and memorable narrative. With a key objective being to establish HBSC One as the top-of-mind partner for millennials to help them grow their wealth, the campaign enlisted Dee from idol group ERROR and his doppelganger Aaron Leung from popular TV show King Maker V to bust six key myths about investing and insurance. The use of Video Reach Campaign (TrueView for Reach + In-Stream Ads + YouTube Shorts) as well as multi-video and sequential storytelling ensured optimal...