deploys ‘Strategy 3+1’ to deliver sustainable value to all stakeholders, including customers, shareholders, employees, regulators and society at large.

"KBank aims to be a solidly dependable partner to our customers, and other stakeholder, and to deliver solid performance to our shareholders in an increasingly unpredictable global economic environment." Ms. Kattiya Indaravijaya, Chief Executive Officer, KBank

• 'Strategy 3+1' to help KBank grow business by focusing on three strategic priorities: reinvigorate credit performance, scale capital-lite fee income businesses, and strengthen and pioneer sales and service models to deliver value-based results. As the '+1' of its three core strategies, KBank aims for new revenue creation in medium- and long-term that will contribute around 5% to net profit within the next five years.
• Loan will grow 3-5% in 2024 along with enhancing end-to-end transformation to elevate credit capabilities for business growth
• Mutual Fund Asset Under Management (AUM) of KASIKORN ASSET MANAGEMENT Co., Ltd. (KAsset) will grow around 30-40% by 2026.
• K PLUS users will grow around 20-30% by 2026 and maintains leading position.

BANGKOK, THAILAND - Media OutReach Newswire - 26 January 2024 - KBank has adopted a 3+1 strategy that is about focusing on three priorities to generate sustainable growth, and an additional mission to generate new income in the medium and long term.Ms. Kattiya Indaravijaya, KBank's Chief Executive Officer, said, "KBank aims to be a solidly dependable partner to our customers and other stakeholders, and to deliver solid performance to our shareholders in an increasingly unpredictable global economic environment." She noted that the Thai economy is predicted to grow at around 3%, annually, during the next three years, and that during 2024 it is estimated to grow 3.1% with a K-shaped recovery, driven mainly by tourism, exports and public spending amid global economic uncertainty. Ms. Indaravijaya said, "The banking sector is also expected to face challenges from the uncertain economic conditions on both the domestic and global fronts, and it will be looking to stay abreast of changing consumer behavior through service developments, as well as tracking the emergence of new financial service providers beyond financial institutions. KBank will implement a plan that we have called our 'Strategies 3+1' which are aimed at ensuring the banks is well prepared to both withstand and capitalize on these realities, and, ultimately, to deliver double-digit return on equity within 2026." 'Strategy 3+1' will focus KBank on three strategic priorities. The first strategic priority (reinvigorate credit performance) is to enhance the bank's performance with its credit products. This entails driving even closer collaboration with good credit customers with greater customization of service and product offerings, as well as adopting proactive customer retention programmes for sustained growth. While focusing on quality growth, KBank targets growing its loans in 2024 will grow 3-5%, along with enhancing end-to-end transformation to elevate credit capabilities for business growth. The second strategic priority (scale capital-lite fee income businesses) is to scale up its capital-lite fee income businesses. Foremost among those initiatives is further upgrading its wealth advisory businesses and offering a comprehensive service that can meet a customer's needs throughout all their life stages. A full range of comprehensive investment products, including mutual funds, bancassurance, and etc., from KBank and KAsset together with our partners, will also be offered along with enhancing sale and servicing model. All of these services will be delivered to our customers through comprehensive service outlets. The Bank intends to grow mutual fund assets under management (AUM) of KASIKORN ASSET MANAGEMENT Co., Ltd. (KAsset) by around 30-40 % by 2026. At the end of 2023, mutual fund AUM was 924 billion Baht. As part of its second strategic priority, KBank also aims to further strengthen the market-leading position of its very popular K PLUS mobile banking platform, especially in digital payment service. through new initiatives that will make it even more popular because of its secure, convenient, and intuitive use across all functionalities. The third strategic priority (strengthen and pioneer sales and service models to deliver value-based results) is to strengthen the bank's existing distribution platforms and channels as well as pioneer new ones to maximize convenience for customers at all times and locations. As a part of this, KBank will integrate a leading position in K PLUS with multiple other platforms and applications as well as physical channels. This endeavor aims to provide customers a safe and seamless cross-channel experience. As a result of these initiatives, KBank forecasts an increase in...