SINGAPORE / KUALA LUMPUR, MALAYSIA / HANOI, VIETNAM - Media OutReach Newswire - 10 February 2026 - Coca‑Cola® is celebrating Lunar New Year and Tết 2026 by refreshing time-honoured traditions through the creativity of a new generation, inviting families across Vietnam, Singapore, and Malaysia to preserve what they love about the festival while shaping it in ways that feel personal and relevant today. This year's Lunar New Year/ Tết campaign focuses on re-engaging Gen Z as the new torchbearers of tradition, encouraging them to carry the New Year celebration forward by honouring its meaning while expressing it in their own creative ways — side by side with parents, grandparents, and extended family. The campaign was built from ground up with local teams, allowing each country to lead with its own cultural stories, symbols, and rituals while being quietly connected by a shared idea of co-creation and togetherness. "Our ambition with Lunar New Year/Têt was to help keep our beautiful traditions alive by inviting younger generations to take part in shaping them," says Tin Le Trung, Coca-Cola Trademark Category Lead in ASEAN & South Pacific. "Across our markets, we worked closely with local teams to reimagine familiar rituals, not replace them but to refresh them. Whether it's re-interpreting Tết symbols in Vietnam or bridging generations together through music in Singapore and Malaysia, the goal was to create celebrations that feel meaningful, joyful, and shared." A Shared Festive Look, Brought to Life Through Local Craft At the heart of the campaign is a festive visual identity inspired by Asian craftsmanship, created in partnership with global brand and design consultancy Elmwood. Seen on cans, packaging, retail displays, and digital touchpoints, the system unifies the shared festive foundation, while giving each market the freedom to express its own cultural character. Across markets, the idea of bringing generations together, like threads woven into a single celebration, shapes how the campaign comes to life. From storytelling and social content to live experiences and festive packaging, each activation invites people not just to enjoy Lunar New Year, but to take part in creating it together.

• Celebration in Every Detail: Fireworks – universal symbols of joy and new beginnings – are reimagined through the lens of Asian craftsmanship. The design incorporates textural details developed with cultural inspiration from Asia's intricate embroidery, Vietnamese brocade, and Peranakan beadwork, creating a modern, inclusive style that reflects regional diversity and artistry.

• Standout Shelf Presence: Anchored by the auspicious Golden Swallows in flight alongside peach/apricot blossoms and lucky red money envelopes to symbolize and encourage family connection (in Vietnam), and limited-edition can designs featuring bold, spirit horses charging alongside flowers, ingots, oriental fans, and bamboo – each a symbol of fortune, longevity, and success (in Singapore Malaysia) – the designs make every Coca-Cola pack a collectible festive keepsake and a meaningful gift for family and loved ones.

"Our ambition was to create an identity that feels universally festive yet deeply local. For example, brocade isn't just textile, it's storytelling that celebrates and unites the 54 diverse ethnic groups in Vietnam," said Lisa Balm, Executive Creative Director, Elmwood Asia. "The embroidery and weaving technique evoke intricate detail and richness, creating a culturally layered aesthetic that feels both intimate and celebratory. By focusing on shared symbols and reimagining them through the artistry and cultural depth of Asian craftsmanship, we created a single visual language that successfully translates across Tet and Lunar New Year." Locally focused Creative Platforms in ActionVietnam: 'Weaving a New Tet' In Vietnam's fast emerging, tech savvy market, the campaign theme "Dệt Nên Tết Mới" ("Weave a New Tet") encourages Gen Z to create new traditions with their families. At the heart of the campaign lies a short film 'Stitched Together' which tells a story of a traditional family reunion, brought to life by innovative AI technology. The film is centred on the Vietnamese brocade art form, with every character, object & gesture in the film. The campaign is further amplified with a mini three-episode social film series where each episode heroes a Tet cultural item reimagined through modern visual storytelling, encouraging families to see familiar traditions into a new light.

• For Gen Z, TET meals often feel predictable. The Coke Half-Half Tablecloth transforms the dining table into a festive centerpiece, visually dividing the table into two halves: one for honoring beloved Tet classics and the other for showcasing modern global flavors Gen Z craves. To inspire creativity, Coca‑Cola released a curated collection of...