2023 TVs and sound devices showcase the latest innovations in premium audio and visual performances for homes of all sizes

SINGAPORE - Media OutReach - 6 April 2023 - Samsung Electronics unveiled its 2023 lineup of Neo QLED 8K, Samsung OLED, Lifestyle TVs and sound devices at its Unbox & Discover 2023 Singapore launch held at the Digital Light Canvas at Marina Bay Sands. The event will also be opened to the public on 7 and 8 April, where visitors can partake in exciting activities, including docent-led tours and gaming challenges to experience the WOW with the new lineup. Under the tagline of "More Wow than Ever", this year's lineup showcases the latest innovations in premium audio and visual performances, gaming experiences, smart connectivity and sustainability initiatives for homes of all sizes. Samsung will also introduce more larger-sized TVs (75-inch and up) this year. In a recent consumer survey conducted at the Samsung TV Tech Fair[1]:

• 57% of respondents staying in a HDB flat and 51% staying in a condominium felt that a 75-inch TV was too big for their living rooms.
• However, following a demonstration of optimal TV viewing distance[2], 84% of respondents living in HDBs and 90% of those living in condominiums are convinced that a 75-inch TV would fit in their living room.

"We understand that technology should empower and enhance people's lives, not complicate them. For homeowners in Singapore, the TV continues to be a staple for entertainment in their living space – be it for streaming or gaming. Our recent study conducted at the Samsung TV Tech Fair showed that respondents clearly underestimated the size of their living rooms. As such, Samsung is introducing a larger size option for our OLED TV line, as well as continuing larger sized screens for our premium Neo QLED and QLED lineup," said Steven Koh, Senior Director, Consumer Electronics Business (TV/AV), Samsung ElectronicsSingapore. "Beyond making large screen sizes and premium picture quality more accessible than ever, openness and connectivity are also key for our 2023 range. Consumers can expect a holistic device experience tailored to what they need and want out of their connected home with our SmartThings capabilities," Koh added. Samsung 2023 TV Line-up: More Screen Choices for All Homes At Unbox & Discover 2023, Samsung unveiled TV and AV products designed to deliver premium experiences that address different entertainment needs. Experience more WOW than ever with Samsung's Neo QLED 8K TV lineup, with incredible picture quality with an Infinity design making it virtually bezel and border-free for an edge-to-edge 8K picture. With ground-breaking technologies like Auto HDR Remastering and 8K AI upscaling, the QN900C is impressing industry experts and reviewers alike. The QN900C sits at the top of Samsung's premium Neo QLED 8K lineup, and is a standout model in the premium TV category. Samsung is speaking to its efforts in expanding the 8K ecosystem by working closely with various partners, including the 8K Association, to introduce more ways to enjoy native 8K content. Plus, it offers upgraded sound with Dolby Atmos and Q-Symphony 3.0 to further envelope viewers in every single scene. Alternatively, consumers can choose to opt for Samsung's Neo QLED 4K lineup, which also offers excellent picture quality, as well as support for 144Hz refresh rate[3] – making it a solid screen choice for users who are seeking an immersive, tabletop screen for fast-action games or content. For consumers who are looking to improve their productivity, the addition of the Samsung SlimFit Cam[4] allows users to easily turn their Neo QLED 4K TVs into a video conferencing facility with Google Meet. For consumers who prefer OLED screens, Samsung's 2023 Samsung OLED lineup brings immaculate picture quality to homes in a sleek design. To provide consumers with even more viewing options, Samsung's 2023 OLED lineup is now available in 55-, 65- and the new 77-inch models. The 2023 Samsung OLED 4K TV portfolio offers immaculate colour accuracy through Neural Quantum Processor 4K's perceptional colour mapping – making it the "World's First Pantone-Validated HDR OLED[5]". Samsung OLED TV boasts true blacks and stunningly natural pictures with perfect contrast and colour expression. The expanded line-up also supports 144Hz refresh rate, making it a solid screen choice for action-packed content. Samsung OLED TVs also look good for any contemporary home designs. The flagship S95C OLED TV features a sleek design with Samsung's signature Infinity One design, while the LaserSlim design of the S90C model has a touch of sophisticated metal finish that elevates any home. Putting Gaming at the Forefront with Unparalleled Gaming Experience With easier...