Leadingcourses.com available for all Scandinavians

Leadingcourses.com, a sort of a trip advisor for golf, is now available for all Scandinavians. The site was already available in Swedish, but is now also available in Danish and Norwegian.

Almost all European golfers reachedLeadingcourses.com focuses on the European golfer and helps them to play on the best golf courses, based on their location, experience (handicap level) and needs (i.e. is club rental or buggy rental available). Reviews play an ever increasing role in the decision-making process of golfers. The site, already available in 6 languages, has now added two additional languages, Danish and Norwegian. This implies that from now on 91% of all European golfers can access and read the site in their own language.

Own language very important Leadingcourses.com wants to be available to everyone in Europe in his or her own mother tongue. Jeroen Korving, Managing Director of Leadingcourses.com explains: "People feel most at home in their own language even though many people speak and understand English. A review written in your own language is just easier to understand. And, a review written in English by for example a German doesn't feel right. It's artificial and unconsciously cultural aspects play an important role. For example, a German has a different frame of reference in terms of 'hospitality' than a Spaniard. We also want address that difference. "

Scandinavians avid golfersScandinavians are an interesting target group when it comes to golf. Even though the population is not very large, they are active golfers who travel a lot when it comes to golf. The golf season in Scandinavia is relatively short, which means they have to follow the sun. First they travel to countries like the United Kingdom, Germany and the Netherlands and then they travel further south to more sunnier destinations like Spain, Portugal and Turkey.Scandinavians are also very familiar and comfortable with Internet and online purchasing. Leadingcourses.com already has quite some experience with the Swedish golfer. We expect Norwegian and Danish golfers to show similar patterns of behavior, so orienting and booking golf courses online. If everything goes according to plan, a Finnish site will follow soon.

About Leadingcourses.comLeadingcourses.com aims to help golfers to play on the best golf courses available, based on their handicap, demands and location. The website has an active golf community with more than 250.000 golfers visiting the site each month to determine where to play golf. Besides sharing golf experiences the site enables golfers to book their tee times online at more than 2,500 golf clubs or file a tee-time request at 19,000 clubs.The site was founded in 2007 and is active in more than 105 countries world-wide and available in 8 languages. 

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