Big Data’s Golden Mobile Opportunity

Mobile devices and marketing represents a big opportunity for collectors of big data, giving them a window on a variety of consumer behaviors they can analyze and take lessons from to improve performance. Making sense of the data provided by mobile devices and marketing is a challenge, but mobile research companies can provide clients with a critical edge.

What Is Big Data?

Big data refers to large sets of data gathered from traditional and non-traditional sources. Because of its volume, big data is difficult to process, but can yield a treasure trove of information about various subjects, such as company performance, consumer behavior, etc.

According to market research firm IDC, the market for big data will hit more than $16 billion this year , and is growing significantly faster than the overall information technology market. Companies want big data, and the tools they need to harness it, even if many of them aren’t quite certain how to use it.

Mobile & Big Data

Mobile big data presents quite a few opportunities in both the collection and application of big data. The permeation of mobile devices in the public is creating more and more data that can be harnessed and analyzed. The various apps and services working on mobile devices, as well as information about user location and usage patterns, are creating a huge amount of information.

Mobile research companies that can gather and analyze this data can use it to tailor mobile experiences to best suit individual consumers. Big data from mobile devices is particularly helpful in retention efforts, giving companies the insight they need to keep consumers hooked.

Location data is also extremely helpful to mobile marketers. By getting a good idea about where consumers are at and how often they’re there, marketing companies can launch targeted, localized advertising and promotion campaigns. They can also ensure that these campaigns are launched at optimal times.

Companies seeking to harness the big data provided by mobile research companies need to find a partner that can collect and analyze useful big data from mobile sources. It’s not just enough to collect information and examine it using very basic tools. Specialized experience is required to collect the right data and filter out misleading or inaccurate data. While the challenge is great, worthwhile rewards in terms of consumer engagement and more effective marketing are there for companies that can find a partner who can help them thread the needle.

Company Bio

MFour provides point-of-emotion surveys using the latest in mobile research technology, including surveys that include picture taking and video capture. Their research provides clients with accurate, timely information they can use to be more nimble in planning and executing company goals.