At the Employer Brand Management conference, to be held on 12 December at the Royal Mint in London, brand managers, business leaders and reputation experts will come together to discuss the future of the employer brand.

Investing in a good employer brand means investing in a good reputation. That’s as important in regards to the internal audience, as it is to the external. A company’s employees are its brand ambassadors, they make up the personality of the internal culture and they set the tone for how the business is perceived by new recruits. Aligning all of those individual feelings and emotions under one employer brand is necessary to maintaining a positive reputation from the inside out.

Speakers include Bronek Masajada, CEO of Hiscox, Neil Daly, employer brand manager at EDF, Kevin McDougall, internal digital channels senior manager for TfL, Adam Proctor, digital media manager in the Royal Air Force and Nimai Swaroop, attraction and marketing director at Capita, among many others, will take the stage on 12 December. Sessions will cover the measurement of employer brand and the lessons learned through data, the digital impact on employer brand management, leadership and internal culture and building the brand for long-term growth.

Andrew Thomas, founder of Cravenhill Publishing, says, “Employer brand management isn’t only a human resources issue. It’s about aligning an organisation’s brand to manage the awareness and perceptions of employees, potential employees and related stakeholders, including customers. As the only global magazine to cover corporate brand development, Transform is in a unique position to focus on this subject. We are incredibly excited to gather together such an array of talented individual experts to share their thoughts on this subject.”