TikTok sale puts app’s algorithm in the spotlight – a social media expert explains how the For You Page works and what changes are in store
- Written by Kelley Cotter, Assistant Professor of Information Sciences and Technology, Penn State
TikTok appears to be changing hands, but what that means for users is up in the air.Stefani Reynolds/AFP via Getty ImagesPresident Donald Trump announced on Sept. 19, 2025, a preliminary agreement for the sale of a majority stake in TikTok from Chinese tech giant ByteDance to a group of U.S. investors following Trump’s negotiation with...









