2016 presidential advertising focused on character attacks
- Written by Shawn Parry-Giles, Professor of Communication, University of Maryland
Advertisements Screenshots/Hillary for America and Donald J. Trump for PresidentThe general election ads from the 2016 presidential campaign represented a referendum on each candidate’s character. And in this ad race, there were no winners.
Both the Hillary Clinton and Donald Trump campaigns featured the takeaway message that their opponent...
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