Why more food, toiletry and beauty companies are switching to minimalist package designs
- Written by Lan Anh Nu Ton, Assistant Professor of Marketing, Texas Christian University
Siggi's Dairy keeps its yogurts simple with white packaging, black text and a dab of color to indicate the flavor.Neilson Barnard/Getty ImagesFor decades, marketers of consumer goods designed highly adorned packages, deploying bold colors, snazzy text, cartoons and illustrations to seize the attention of shoppers. Conventional wisdom held that...
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