VW needs massive marketing campaign to regain consumer trust – and survive
- Written by The Conversation
Displeased: consumers have lost trust in Volkswagen – and its marketing. Robert Galbraith/ReutersOver the years, we’ve seen quite a few scandals in the automotive industry. However, the recent one at Volkswagen sets the bar at a whole new level. This isn’t your garden variety crisis involving a mechanical or safety issue.
While...
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