Feeling FOMO for something that’s not even fun? It’s not the event you’re missing, it’s the bonding
- Written by Jacqueline Rifkin, Assistant Professor of Marketing, Cornell University

Imagine you’ve planned the trip of a lifetime for your animal-loving family: a cruise to Antarctica with the unique opportunity to view penguins, whales and other rare wildlife. Your adventure-loving kids can kayak through fjords, plunge into icy water and camp under the Antarctic sky.
B...