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Super Bowl advertisers spend $5 million for 30 seconds: is there a better use for that cash?

  • Written by The Conversation Contributor

The Super Bowl is not just the biggest and most-watched event of the year in the United States, it’s also one of the most important for advertisers, who shell out an estimated US$5 million for every half-minute of air time.

Indeed, the ads are almost as well watched as the game itself, offering companies spending an estimated $377 million...

Read more: Super Bowl advertisers spend $5 million for 30 seconds: is there a better use for that cash?

Why raising the minimum wage isn't the best way to reduce inequality

  • Written by The Conversation Contributor
imageTough questions, but minimum wages may not offer solutions.Worker pay via www.shutterstock.com

Walmart is giving more than one million of its employees a raise later this month as part of a plan that will lift all but its newest hires to at least US$10 an hour.

The move, first announced last year, follows an aggressive campaign to get the largest...

Read more: Why raising the minimum wage isn't the best way to reduce inequality

The rise and fall of the Knoedler, New York's most notorious art gallery

  • Written by The Conversation Contributor

In Manhattan Federal Court, there’s a trial taking place that has highlighted just how murky the business of art authentication has become.

After suddenly closing in 2011 in the wake of massive lawsuits, Knoedler Gallery and its former director, Ann Freedman, are finally having their day in court: they’re currently faced with a civil...

Read more: The rise and fall of the Knoedler, New York's most notorious art gallery

Will extreme weather events get Americans to act on climate change?

  • Written by The Conversation Contributor
imageHurricane Sandy was a turning point on views about climate change, but the effect doesn't trump political views.Liz Roll/FEMA

Scientists are drawing a link between climate change and extreme weather events with increasing confidence.

An American Meteorological Society report, for example, studied 28 individual weather events occurring in 2013-2014...

Read more: Will extreme weather events get Americans to act on climate change?

New initiative from Governor Jerry Brown could reform sentencing in California, cut prison terms

  • Written by The Conversation Contributor

On January 27, California Governor Jerry Brown proposed a voter initiative to reform sentencing in the state.

The initiative seeks to reintroduce parole hearings and early releases. If it passes, nonviolent felons will come up for parole once they complete the basic term for their original offense.

Brown’s initiative is advertised as a...

Read more: New initiative from Governor Jerry Brown could reform sentencing in California, cut prison terms

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