Super Bowl advertisers spend $5 million for 30 seconds: is there a better use for that cash?
- Written by The Conversation Contributor
The Super Bowl is not just the biggest and most-watched event of the year in the United States, it’s also one of the most important for advertisers, who shell out an estimated US$5 million for every half-minute of air time.
Indeed, the ads are almost as well watched as the game itself, offering companies spending an estimated $377 million...